"Shot in 3D" - Drawing the Distinction.
Here you go. At least one producer is wising up to the fact that audiences are beginning to associate rushed, hack 2D to 3D conversions with a truly awful movie-going experience. I maintain that if anything is going to kill digital 3D it will only be the greed of the studio system looking to cash in on the "gimmick". Either that or lawsuits from permanently crossed eyes. Stop the hack conversions. Stop ruining movies to sell a few more tickets (or in the case of The Last Airbender, adding insult to injury.) Now what I'd really love to see is someone use 3D in an artful, subtle way. Actually use it as a story telling device to draw the viewer in deeper instead of going for 3D low blows like throwing projectiles into the theatre space. They all do it. I think "producer brain" has a check list of obligatory gimmicks to include in every 3D show, like reminding the audience they're at a 3D movie by shooting an arrow at their face.